About us


To provide top-notch service and product to our clientele​


Ensuring satisfied clients have quality flooring to stand on


Giving our best for every project, catered customer service to individual client and provide timely job completions

Since 1995

Company leader and founder Anthony Lee has over 30 years of industry experience. Lee first started out as a sole proprietor trader in 1988 and has always have the passion for interior decoration and the belief that the most exclusive materials should only be treated by qualified installers.

Established in 1995, KEELE is a pioneer in the laminate flooring business in Singapore. Everyone in KEELE is dedicated to bringing satisfactory results to its customers.

We’ve provided our clients with a wide range of quality products such as laminate flooring, vinyl flooring, SPC flooring, engineered wood flooring, solid wood flooring, and timber or WPC decking for all their remodeling and repairing needs.

At KEELE, we take pride in our customer services and quality workmanship. As our professional floor specialists are meticulous with their work, whether it is an installation or refurbishment of solid wood flooring.

Regardless you’re looking to renovate your existing space or add a whole new extension, we are more than happy to help realize your dream.

We look forward to be of assistance and feel free to contact us.

-Anthony Lee & team

Why Us

creating quality experience one step at a time

our experience

With over 25 years of experience, we have gained superior knowledge together with excellent workmanship

our care

Each project is meticulously completed with every small details covered

our support

Excellent support before, during and after projects, our sales and projects are along with you during the entire process

our price

Competitive rates for the excellent service and superior products that you will be receiving